New Xbox Series X logo could be the one well see on next-gen game boxes later this year

Related Articles

Where to find Stray Notebooks in The Slums

July 22, 2022

Assassins Creed is finally set to head to Japan, according to new rumour

July 15, 2022

After waiting almost 2 years, Genshin Impact fan community goes private after their favorite character is confirmed dead

July 15, 2022

Update: A Microsoft spokesperson has told GamesRadar that the Xbox Series X logo trademark is “not indicative of final imagery”. 

When asked whether the Xbox Series X logo that recently surfaced was a legitimate filing by Microsoft, the company responded:  “As we develop new products and services, we periodically file trademarks that may contribute to their future. That said, trademark filings are not indicative of final imagery. We have nothing further at this time.”

This seems to confirm that Microsoft did indeed file a new Xbox Series X logo trademark, but it might not be the one we see adorning game cases come the console’s launch.  

Original: Microsoft has trademarked a new logo for the Xbox Series X (opens in new tab), giving us an unofficial new look at the company’s next-gen marketing campaign for its upcoming successor to the Xbox One, which is due to launch this Holiday season. 

As discovered on Reddit (opens in new tab), the trademark for “Series X” was filed (opens in new tab) with Justia Trademarks on April 16 last week. The trademark contains a full image of the new logo alongside a description of what it’ll be used for, which is mainly merchandising. The lawyer that filed the trademark has handled several Microsoft- and Xbox-related logos in the past, so while Xbox has yet to reveal the logo itself, it’s clearly no coincidence. 

Read more

Xbox Series X: 10 things we learned from the latest Phil Spencer reveal post (opens in new tab)

While we can’t be sure how exactly Microsoft intends to use this new logo, or indeed if it’ll use it at all, our guess is that this more condensed imagery will be used on game boxes, trailers, and posters to confirm a title is available on the Xbox Series X platform, alongside other consoles. We may also see variations of this logo for other consoles in the Xbox family, according to ongoing rumors that Microsoft has an alternative next-gen entry point in the works. 

With rumours that either Sony or Microsoft is planning to hold a major reveal event within the next few weeks, the registration of this logo could also be taken as evidence that the latter is about to rollout its full marketing campaign for the Series X, which would have likely started at the time of the now cancelled E3 2020 expo. 

For more, check out more upcoming PS4 games (opens in new tab) for 2020 and beyond, or watch our next gen episode of Dialogue Options below.