“Pure Water” is about diamonds, not water. “‘Pure Water,’ the music video,” is about throwing paint-filled balloons, not diamonds. It’s a little confusing, but Migos and Mustard are agents of subverted expectations. The Colin Tilley-directed visual is built on various set pieces that never fully coalesce, but look cool enough …
Read More »Migos and Mustard's 'Pure Water' Video Is a Peculiar Paint Party
