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Why Billboards Present an Opportunity for Music Marketers and Musicians

In September 2021, Toronto’s Yonge-Dundas Square was plastered with DONDA billboards. The out-of-home (OOH) marketing displays taking over prime billboard locations promoting Kanye West’s new album in Drake’s hometown marked the latest larger-than-life salvo in the rap superstars’ intermittent feud and continued a time-honored tradition in the music industry. The …

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