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Metric showcase the bleak side of late-night clubbing when you can feel more alone even when surrounded by many people in their video for “Now or Never Now.” The track appears on new album, Art of Doubt, which was released today.
Directed by Jack Nicholson’s daughter, Lorraine, the clip features frontwoman Emily Haines dressed in a sparkly night-on-the-town outfit inside a neon-lit and disco ball-adorned club. And while the setting suggests a party atmosphere, the mood is much darker and isolating, as she moves aimlessly around a club alone. Meanwhile, her bandmates, who are in a limo, search streets and venues in pursuit of their lost member.
The visuals aptly mirror the song’s sentiments, with lyrics that explore searching for a lost sense of self. “Abandon the effect with the cause/ My life is on pause/ It’s out of my hands,” Haines sings. “To perfectly perform in reverse, there’s no way to rehearse/ There’s nothing to plan/ Because everything that’s under my skin, where I end and begin, that’s who I am.”
“This was a night shoot leading to dawn, as Lorraine wanted to place the video in those most questionable hours of the morning,” Haines said in a statement. “I’m profoundly lost and alone with random, uncaring strangers… the rest of the band is on an urgent quest to find me and rescue me from this sad existence, but they always arrive too late.”
Their new “Now or Never Now” video follows their previously released visuals for LP tracks “Dressed to Suppress” and “Dark Saturday.” Metric heads overseas next month for a headlining tour that launches in Moscow, Russia, on October 25th, with a North American leg to be announced soon.
