Coming up with a business idea, building a product or service line and designing a website are all vitally important steps to getting a business off the ground — but they’re only the first steps. In order to truly have success with any business, you’ll need to drum up some …
Read More »Why Prison Reintegration Programs Are Needed and Who's Doing It Right
There is a misconception that after a person leaves the prison system and has “served their time,” they can quickly reassimilate into their former life and pick up where they left off. The reality, however, is that this transition is often rocky; not only can it be difficult for formerly …
Read More »Why Billboards Present an Opportunity for Music Marketers and Musicians
In September 2021, Toronto’s Yonge-Dundas Square was plastered with DONDA billboards. The out-of-home (OOH) marketing displays taking over prime billboard locations promoting Kanye West’s new album in Drake’s hometown marked the latest larger-than-life salvo in the rap superstars’ intermittent feud and continued a time-honored tradition in the music industry. The …
Read More »How to Gain Your Business Partner's Trust (Even if They Had a Bad Past Experience)
Going into business with a new partner is an opportunity to explore fresh perspectives and exciting ideas. However, if your new business partner is still toting baggage from a previous partnership, it could derail your collaborative journey. To keep past experiences from standing in the way of future success, business …
Read More »Cannabis Corporate Culture: 3 Misconceptions About Teams and the Industry
Cannabis — as an industry — has come a long way. We’re far removed from the hazy days of the late 1960s when the term “cannabis corporate culture” would have been an oxymoron. Yet, here we are. The meteoric rise of the legal industry has routinely been compared to the …
Read More »10 Ways to Leverage Awards and Accolades to Improve Your Online Brand
Winning an award is a momentous occasion for any business or entrepreneur — and certainly cause to share with everyone you know. But this win doesn’t just have to be about celebration; it’s also a great opportunity to raise your brand’s status in the eyes of your customers. With these …
Read More »How to Get Different Audiences to Hear Your Music
Music is the language of the soul. So, how do you get the music you created out there for different audiences to hear? Outside of record, gig, stream, share, like, what else is there? Let me share two scenarios that happened recently that might shed some light on the subject. …
Read More »My Advice for Following Your Inner Voice to Create Your 'Field of Dreams'
Do you have a field of dreams — a place where your imagination transforms into a reality? When I built my first bookstore, it was born from a simple conversation between me and God; he suggested that I build a store where I wrote all the books. After laughing at …
Read More »How Cultural Institutions Can Conserve Our Cultural Heritage Through Innovative Technology
As an art conservator, I had some thrilling moments: discovering a previously unknown portrait of Charles Darwin; working with Turner’s transcendent sketchbooks; holding the very microscope scientist Robert Hooke had peered through to coin the term “cell.” I also consult contemporary artists on the preservation of their work — for …
Read More »13 Key Ways to Ensure a Successful Collab Between Businesses
When businesses partner together — whether for an ad campaign, product launch, promotion or any other reason — both should reap the rewards. But to ensure it’s a successful endeavor for all parties involved, there may be some necessary planning to do. While the process doesn’t need to be complicated, …
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