There is a misconception that after a person leaves the prison system and has “served their time,” they can quickly reassimilate into their former life and pick up where they left off. The reality, however, is that this transition is often rocky; not only can it be difficult for formerly …
Read More »Why Billboards Present an Opportunity for Music Marketers and Musicians
In September 2021, Toronto’s Yonge-Dundas Square was plastered with DONDA billboards. The out-of-home (OOH) marketing displays taking over prime billboard locations promoting Kanye West’s new album in Drake’s hometown marked the latest larger-than-life salvo in the rap superstars’ intermittent feud and continued a time-honored tradition in the music industry. The …
Read More »Cannabis Corporate Culture: 3 Misconceptions About Teams and the Industry
Cannabis — as an industry — has come a long way. We’re far removed from the hazy days of the late 1960s when the term “cannabis corporate culture” would have been an oxymoron. Yet, here we are. The meteoric rise of the legal industry has routinely been compared to the …
Read More »How to Get Different Audiences to Hear Your Music
Music is the language of the soul. So, how do you get the music you created out there for different audiences to hear? Outside of record, gig, stream, share, like, what else is there? Let me share two scenarios that happened recently that might shed some light on the subject. …
Read More »My Advice for Following Your Inner Voice to Create Your 'Field of Dreams'
Do you have a field of dreams — a place where your imagination transforms into a reality? When I built my first bookstore, it was born from a simple conversation between me and God; he suggested that I build a store where I wrote all the books. After laughing at …
Read More »How Cultural Institutions Can Conserve Our Cultural Heritage Through Innovative Technology
As an art conservator, I had some thrilling moments: discovering a previously unknown portrait of Charles Darwin; working with Turner’s transcendent sketchbooks; holding the very microscope scientist Robert Hooke had peered through to coin the term “cell.” I also consult contemporary artists on the preservation of their work — for …
Read More »My Thoughts for Young Artists on Marketing Their Music in an Ever-Evolving Industry
The music industry is changing rapidly, with new avenues arising for both creators and consumers every day. This begs the question: What will the music industry look like in the future? As the cofounder of an indie record label, I’ve watched many of the most recent changes happen in real …
Read More »What to Do When the Talent's Social Media Is at Odds with the Brand
How does a brand cope when its worst enemy is among its ranks? Worse yet, what does a company do when its top talent is in revolt? Of course, it’s a common occurrence, but I’m not referring to old-school sabotage. I don’t mean stealing the Rolodex and leaving the building. …
Read More »My Lessons From the Pandemic as a Nightlife Promoter
Over a year after the beginning of the Covid-19 pandemic, independent music venues are still struggling to reopen. I’ve spent the last two decades involved in the New York nightlife scene, first working for a concert producer and then on my own as an independent local promoter. My partner and …
Read More »Collaboration Is Key for Music Venue Owners and Artists Post-Pandemic
When Run the Jewels announced they would be touring with Rage Against the Machine, more than a few music industry eyebrows were raised. It seemed like an odd pairing to have the hottest hip-hop act teaming up with a hard rock band that hadn’t released an album of original material …
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